Content without crawlability is invisible. Technical SEO is the foundation that lets your pages get discovered, understood, and ranked. Use this checklist on any marketing site—especially if you are launching or redesigning.
Crawl and index basics
- robots.txt — allow public pages; disallow admin, API, and private paths
- XML sitemap — include indexable URLs with sensible priorities; keep it updated when you publish
- Canonical tags — one preferred URL per page to avoid duplicate signals
- HTTPS everywhere — no mixed content, no accidental http variants
On-page structure search engines (and humans) understand
- One clear H1 per page aligned to the primary query
- Logical H2/H3 hierarchy (great for featured snippets and table-of-contents UX)
- Unique title tags and meta descriptions (intent + benefit + brand)
- Descriptive internal links with natural anchor text
Performance is a ranking and conversion factor
Slow pages lose both Google and buyers. Prioritize:
- Optimized images (modern formats, correct sizes)
- Minimal third-party scripts
- Server/edge caching where appropriate
- Mobile layout that does not shift during load (CLS)
Structured data worth implementing
For most studio and service sites:
- Organization and WebSite on the homepage
- WebPage or service schema on key landing pages
- Article / BlogPosting on blog posts
- FAQPage when you publish real FAQs
- BreadcrumbList on nested content like case studies and articles
Only mark up what is visibly true on the page. Fake schema is a trust risk.
Content SEO that compounds
Publish pages that match search intent: guides, comparisons, process explainers, and case studies. Interlink them. Update winners. Do not chase volume keywords you cannot fulfill as a business.
Ship SEO-ready—then iterate
Every inSaaS site ships technically SEO-ready: fast, mobile-first, structured for discovery. Ongoing SEO campaigns can grow on top of that foundation. Read more on the blog or ask about a technical SEO audit.